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What We Know So Far

At the Google I/O developer conference in May 2023, CEO Sundar Pichai announced the company’s upcoming artificial intelligence (AI) system, Gemini.The large language model (LLM) is being developed b ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

Google launches new AI tool to improve YouTube ad optimization

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaignsKnown as Creative Guidance, this innovative tool is now available through Recommendations and has been ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

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Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter.The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after co ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

SEO, generative AI and LLMs: Managing client expectations

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces.It’s so easy to get e ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

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The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what t ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

A guide to multichannel marketing for one-person marketing teams

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. But y ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

Properly preparing for the predictable: Peak seasonality

Peak seasonality is here. It’s the time of year when demand – and paid search –\xa0accelerates for goods or services that brands provide.When this happens, queries, traffic, sales and (fingers c ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

Google Completely Removes How-To Rich Results

Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from using it.The reason given for re ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

How To Optimize App Install Campaigns

It’s now easier than ever to promote an app, thanks to Google App Install campaigns.This campaign type has both advantages and disadvantages when trying to promote a mobile app.The settings and feat ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

How To Measure Your Competitor’s AdWords Budget And Transaction Costs

Igor GorbenkoDigital Marketing Expert This method can only help you to estimate competitors who have the same stock of goods, and it just gives you rough results. If that\'s so, you\'re probably think ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

Follow Our Content Audit Process for 2023 (Template Included)

Not everything you publish will be a home\xa0run.Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating.But y ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد

How to Repurpose Your Old Content – Whiteboard Friday

The author\'s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Breathe new life into your existing content. Join Ross Simmonds in th ...

انتشار: شهریور 24، 1402 نویسنده: تیم تحریریه روحانی نژاد