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Google Search, Chrome & Ad Execs Plotted To Increase Ad Revenues

United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue.There are two documents, one from 2019 that ...

انتشار: مهر 08، 1402 نویسنده: تیم تحریریه روحانی نژاد

Microsoft blames Google for Apple rejecting offer to buy Bing

Microsoft claims its attempts to sell Bing to Apple were blocked by Google.The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the rev ...

انتشار: مهر 08، 1402 نویسنده: تیم تحریریه روحانی نژاد

Google Working To Remove Bard Chat Transcripts From Search

Earlier this week, it was discovered that transcripts of conversations with Google’s AI chatbot, Bard, were appearing in search results.This immediately raised privacy concerns, as one-on-one conver ...

انتشار: مهر 07، 1402 نویسنده: تیم تحریریه روحانی نژاد

Reddit is removing the ability to opt-out of ad personalization

Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform.The change, which is being rolled out over the next few weeks, won’t increase ...

انتشار: مهر 07، 1402 نویسنده: تیم تحریریه روحانی نژاد

TikTok launches AI-powered creative assistant to streamline ad creation process

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns.Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, ...

انتشار: مهر 07، 1402 نویسنده: تیم تحریریه روحانی نژاد

YouTube rolls out video view campaigns globally

YouTube has confirmed the global launch of video view campaigns (VVC).This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads ...

انتشار: مهر 07، 1402 نویسنده: تیم تحریریه روحانی نژاد

5 useful GA4 dashboards for local SEO

The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of you ...

انتشار: مهر 07، 1402 نویسنده: تیم تحریریه روحانی نژاد

3 tips for boosting sales with paid search promos and discounts

Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records w ...

انتشار: مهر 07، 1402 نویسنده: تیم تحریریه روحانی نژاد

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Key PointsCustomer touchpoints include all of the interactions a customer has with a business or brand throughout each stage of the customer journey, from awareness to point of sale.Every touchpoint i ...

انتشار: مهر 07، 1402 نویسنده: تیم تحریریه روحانی نژاد

How to Craft an SEO Site Migration Checklist

Kateryna HordiienkoResearch Editor at SerpstatMigrating your website can be a practical way to efficiently grow your business, but it comes with risks. If you don’t want to experience a partial los ...

انتشار: مهر 07، 1402 نویسنده: تیم تحریریه روحانی نژاد

How to recover from the Google rich results shake-up

Google announced a big change to HowTo and FAQ rich results on Aug. 8. Simply put, FAQs became exclusive to certain kinds of businesses, and HowTos were demoted to desktop only, followed by the news t ...

انتشار: مهر 07، 1402 نویسنده: تیم تحریریه روحانی نژاد

Step-by-Step Guide for Online Stores

Blog / Technical SEO / How to perform an SEO audit for an ecommerce websiteOrganic search is the dominant source of web traffic. It’s also responsible for a large share of revenue for ecommerce busi ...

انتشار: مهر 07، 1402 نویسنده: تیم تحریریه روحانی نژاد