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R.I.P. UA - Search Engine Land property has stopped processing data

It’s a sad day at Search Engine Land. We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. What it loo ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

Influencer ad spend growing faster than traditional ad investment

Influencer ad spend is accelerating faster than investment in traditional adverts.Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

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Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, wi ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

How to use PPC advertising to attract top talent in any industry

Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts.\ ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

Google Search updated its language matching systems

Google has released another Google Search update around its language matching systems. This update was released two weeks ago, but Google only announced it earlier this morning. What Google said. Goog ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

12½ emotional ingredients for SEO success

In his book, “Twelve and a Half,” Gary Vaynerchuk explores essential emotional skills integral to his life and business success.\xa0Developing these skills as an SEO professional can set the stage ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

6 Ways To Optimize Your PPC Performance

PPC optimizations are critical to improve your paid search advertising campaigns’ performance.Before we get into our top tips, what exactly is PPC optimization?After paid search campaigns are launch ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

What Are Good Google Ads Benchmarks In 2023? [STUDY]

“Is this a good click-through rate for our campaigns?”“Why is our cost per conversion high? Is this in line with our competitors?”“What’s a good conversion rate?”“Why was performance d ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

SEO Forecasting — Whiteboard Friday

The author\'s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.Learn how to forecast and demonstrate the value of your SEO efforts in ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

B2B SaaS Marketing: The Ahrefs Guide

What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey.A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a s ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

12 SEO Best Practices to Improve Rankings in 2023

If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices.Here are 12 essential SEO best practices to help you level up your website’ ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد

Make Data-driven Business Decisions Using GA4 and BigQuery

Omi SidoGoogle Analytics 4 (GA4) is one of the essential tools for an SEO specialist. This free service tracks the effectiveness of website promotion and collects statistics on user interaction with ...

انتشار: شهریور 17، 1402 نویسنده: تیم تحریریه روحانی نژاد